Is your WHY game STRONG enough?

Written by Lisa

It wasn’t for my love for waxing that I decided to leave my decently paid corporate job and set up my small hair removal business in the middle of a recession. No no, that wasn’t it.

Seven years later it’s still not my love for waxing that gets me out of bed and into work when I’m sick with the flu, have a lost of family member or any other number of obstacles that we as entrepreneurs face but still have to show up.

Here’s the thing though.

I do love waxing. It is my craft. I’ve spent thousands of hours honing and fine tuning my skill. Asking for feedback, up skilling, financially investing in myself and then back to more honing.

I make sure I’m the best.

But I do all that, not for my love of waxing. It’s for the real reason.

I was brought up in an entrepreneurial house hold. My father owned his own recruitment company for as long as I can remember. Over the decades I saw the highs and lows of owning your own business. When I decided, in 2012, to open my waxing studio I instinctively knew I needed to truly understand what it was that was driving me down this self-employed brick road.

It didn’t take me long and my reason was pretty straight forward and for the most part, my reason is still the same today as it was then.

I do what I do so I can be captain of my own ship and dance to my own tune in this life.

That’s it. That’s what gets me up and out of that bed every single day. It’s the reason I am disciplined, work hard along side my business partner and do what I have to do to create a beautiful place for my gorgeous clients to come, all of whom I adore.

Over the last 7 years my understanding is this;

A big part of owning your own business is truly a test of endurance and resilience and if you don’t have your strong why game face on it’s likely, if you fall one too many times, you may not get back up.

Knowing your authentic why will help give you a strong and fighting chance of lasting the test of all that time brings.

So, here’s two important questions to ask yourself:

1.   What is it you love about what you do?

Now, ask yourself

2.    WHY do you do it?

Lisa x

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If you’d like to talk to me about building your business feel free to get in touch with me through hello@lisajennifercollins.ie

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